| Release
date: 05/06/2002 |
Design2 launches a major upgrade of its unique e-business
software for management of web enquiries.
|
| London
June 5, 2002: |
Design2
Communications a leader in web technology solutions,
announced today that they have launched a major
upgrade to their software that manages business
critical online enquiries and transforms online
Customer Relationship Management (CRM) programs.
|
"WebContact
Wizard 1.50 is a major release for us as it features
almost all aspects of independent web-enquiry management."
explains Raj Kesav, Director Design2 Communications.
"For example, marketing professionals have
relied on web developers to build custom web forms
and E-mail templates for their online campaign.
This often leads to practical problems in effectively
interpreting the brief, meeting tight deadlines,
and managing data independently and securely".
|
"Version
1.50 addresses these issues in a major way by giving
non-technical staff all the tools needed to build
and publish web forms, manage enquiries and data
internally, design professional e-mail templates,
and send targeted responses as part of a campaign
or follow-up".
|
| "The
upgrade is a result of enthusiastic feedback we
have received from users in UK, US and Europe"
comments Kesav. "Now this low cost off-the-shelf
solution allows the marketing department to communicate
and develop brand loyalty with online enquiries
from a single platform without large outlays." |
| |
| Customer
Benefits |
| Apart
from communicating with on-line enquiries the easy
to use software dramatically reduces administration
time by producing bulk address labels and email
responses without compromising privacy rules. The
software streamlines the follow up and management
of enquiries most CRM systems cannot yet handle
without extensive add-ons. As a result,intelligent
marketing can be conducted with promotional offers,
newsletters or simple customer service follow-up.
If required the software can easily integrate with
existing CRM solutions. |
| |
| Functionality |
| "The
ability to create an online form and publish it
over the internet is particularly useful if new
information is required during a campaign. This
saves the company the time and costs of web designers"
explains Kesav. "As the software was produced
specifically with the marketing manager in mind,
we addressed the importance of producing targeted
email responses in plain text or HTML for marketing
campaigns or other sales promotion. If postal follow
up is required, address labels can easily be produced
from a choice of predefined formats of Avery™
or Dymo™ labels for mailing company brochures." |
| |
| Technology |
| "Our
choice of popular operating systems and facilities,
such as MS Outlook or any MAPI-compliant mail client,
and Microsoft® Windows 98, ME, NT, 2000, XP
platforms ensure practical requirements such as
universality is achieved without sacrificing the
features. Data is stored in MS Access for easy data
exchange, as marketing professionals tend to have
MS Office installed (though not necessary). There
is also a database manager included in the new version
that allows users to de-dupe, merge, import and
export data easily. For companies handling larger
amounts of data, we can integrate the software through
MS SQL" remarks Kesav. "The software
utilises a wizard interface, making it highly user-friendly". |
| |
| Partners |
| "Much
interest has been expressed in the product so far
and we have a number of leading partners involved
from the UK, US and France. Our partners program
for both technology partners and VAR's involved
in e-business or marketing has been successful and
we welcome further recruits". |
| |
| About
Design2 |
| Design2
is a leading technology company specialising in
web related solutions that assist eBusiness marketing.
Solutions range from web based Customer Relationship
Management (CRM), design, content management, client
extranets and e-commerce. The company remains at
the forefront of the industry through a strategic
vision with emphasis on innovative, cutting-edge
solutions for achieving business goals. |
| |
| Contacts |
Press
Contact:
Allison Upton,
Marketing Manager,
Tel: 020 8223 0604,
aupton@design2.co.uk |
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releases |
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